SERVICES
Fractional content director for B2B service companies that grow on reputation.
B2B buyers don’t follow a straight line from Google search to purchase. They move across search, YouTube, LinkedIn, podcasts, industry publications, and AI tools before they ever make contact with a vendor.
The companies that win are the ones that keep showing up across every surface their buyers use. My work is building that visibility architecture: the deliberate, compounding online presence that makes your company impossible to miss for the right buyer, wherever they happen to be looking.
ONE-OFF – NO COMMITTMENT REQUIRED
STRATEGY SPRINT
Got a specific problem? Bring it.
A 90-minute paid working session. You leave with a diagnosis, clear priorities, and a direction you can act on — whether or not we work together after. Followed by a written summary within 24 hours.
PROJECT WORK – THE STARTING POINT FOR ANY RETAINER
Every ongoing engagement begins with one of these. You leave with a clear picture of what to build and why, and a real decision about what comes next, with no obligation either way.
Content strategy blueprint
A complete strategy for what to build and where
Buyer journey mapping, channel priorities, content pillars, and a 6-month roadmap with specific topics, keywords, and sequencing.
$4,500/project
4 week turnaround
Right for you if
You have little to no existing content presence and need to build a strategy from scratch, or you have content but the priority is knowing what to build next, not diagnosing what’s broken.
What's included
- Understanding your buyer: Mapping out who your ideal client actually is, how they think about their problem, and what kind of content they need to see at each stage before they’re ready to have a conversation with you.
- Deciding where to show up: A clear recommendation on which content channels are worth your investment — search, LinkedIn, YouTube, email, podcast — based on where your specific buyers actually spend time, not what’s trendy.
- Building your content architecture: The core topics your brand owns, how they connect to each other, and how content gets structured so that every piece you publish reinforces your authority rather than existing in isolation.
- A 6-month content roadmap: A concrete, sequenced plan of what to create, in what order, targeting which keywords and topics — specific enough to hand to a writer or your internal team and start executing on day one.
Blueprint + SEO audit
A strategy built on top of a full diagnostic
Everything in the blueprint, plus a full SEO diagnostic: technical health, content gaps, competitive positioning, link profile, and a prioritized fix list.
$6,500/project
6 week turnaround
Right for you if
You have an existing content presence — blog posts, service pages, years of published content — that isn’t ranking or converting. We need to understand what’s broken before building on top of it.
What's included
- Everything in the content strategy blueprint
- A full technical health check: An assessment of the underlying structure of your website: what’s slowing it down, what’s confusing search engines, and what’s silently preventing your pages from ranking.
- Finding where you’re invisible: A side-by-side look at the topics and keywords your buyers are searching for versus what your site actually covers — identifying the gaps where competitors are getting found and you aren’t.
- Understanding how you stack up: A direct comparison of your content and search presence against two or three of your primary competitors, so you can see exactly where you’re losing ground and where the opportunities are.
- Assessing your link profile: An honest look at how much external authority your site has built, how it compares to competitors, and whether any existing links are doing more harm than good.
- A prioritized fix list: Not a spreadsheet of everything wrong. A sequenced action plan of the highest-impact fixes organized by what to do first, what can wait, and what will move the needle most on rankings and visibility.
ONGOING RETAINERS – FROM $3,500
Fixed monthly fee, fixed scope. All retainers begin after a completed project engagement. I work with a maximum of four clients at a time, which means when you have me, you actually have me.
Content lead
Your company starts showing up where your buyers are searching
I run your SEO and content program directly, No account managers, no handoffs. You get a senior operator executing against a clear plan, every month. Right for companies that have internal resources and need reliable senior execution rather than strategic direction.
$3,500/month
What this looks like in practice
- SEO program management: Your existing pages and site structure, continuously optimized so search engines can find and rank you.
- Content direction: A detailed brief for each new piece of content: the topic, the angle, who it’s for, and what it needs to do — ready for a writer or your internal team to execute.
- Improving what you already have: Existing blog posts and service pages updated and strengthened so they rank higher and convert better.
- Building your link profile: Earning placements on relevant external publications that point back to your site, which signals authority to search engines.
- Monthly performance report: A clear summary of what moved, what didn’t, and what the priorities are for next month — written for a business owner, not a marketer.
- Monthly strategy call: 60 minutes to review results together, answer questions, and align on direction.
Head of content
Your company builds a presence across the channels your buyers actually use, not just search
I function as the person responsible for your content — making the calls on what gets built, where it goes, and why. Not a vendor delivering a scope of work, but someone with skin in the outcome. The roadmap, the channel expansion, the digital PR. I own all of it and report to you on what’s moving and what’s next.
$5,000/month
What this looks like in practice
- Everything in content lead: All SEO management, content direction, optimization, link building, and monthly reporting.
- Building authority beyond search: Active outreach to industry publications, podcasts, and media that your buyers read and listen to — getting your name and thinking in front of them where they already spend time.
- Expanding to a second channel: Taking your content strategy to one additional platform (YouTube, podcast, LinkedIn) so your company shows up in more places your buyers look.
- Quarterly content roadmap: A 90-day plan of exactly what gets created, when, and why — aligned to your business goals and updated every quarter.
- Watching your competitors: A regular look at what your competitors are publishing, where they’re gaining ground, and where you can outflank them.
- Two strategy calls per month: One to review performance, one to plan ahead. More contact, more alignment.
Fractional content director
Your company becomes the most visible, credible option in your market across every surface your buyers touch
I sit inside your business as your content director. Embedded in how you think, how you sell, and how you want to be known. The thinking and the doing are the same person. I set the editorial vision, oversee execution resources if you have them, report at an executive level, and build the demand generation architecture that turns visibility into pipeline. The equivalent of a full-time content director hire, without the overhead.
$7,500/MONTH
What this looks like in practice
- Everything in head of content: All execution, channel expansion, roadmap, competitive intelligence, and reporting.
- Owning your content strategy: I set the editorial direction, make the calls on what gets built and why, and keep the entire content program aligned to where your business is going.
- Managing your internal team: If you have a junior marketer, a VA, or a writer in-house, I direct their priorities and review their work so nothing falls through the cracks.
- Turning content into leads: Building the infrastructure that makes content generate pipeline: the right calls to action, lead capture points, and email sequences that move a reader toward a conversation.
- Reporting at the executive level: A monthly report written for a board or leadership team — tying content performance to revenue impact, not just traffic numbers.
- Weekly check-in: 30 minutes every week so nothing waits a month to get addressed.
Not sure which engagement is right?
Most engagements start with a blueprint. If you have existing content we need to understand first, we add the SEO audit. Either way, you leave the project with a clear picture — and a decision about what comes next.
Figure out where to start
What Clients Say
“We went from sporadic content to a full YouTube strategy with weekly uploads in just 2 months. The creative direction is excellent, the team coordination is seamless, and our subscriber base has grown 280%. Best content investment we’ve made.”
“Finally, someone who understands both strategy AND execution. Our podcast went from idea to launch in 4 weeks, and we’re now producing high-quality episodes consistently. The show has become our #1 lead gen channel.”
“We needed someone who could do it all – SEO, video case studies, social content. Within 6 months, organic traffic was up 200%, we had 8 video case studies, and our social engagement tripled. The multi-channel approach works.”
Frequently Asked Questions
Do you work with a team or do the work yourself?
I personally handle all strategy, creative direction, and high-level execution. For production at scale (video editing, design, audio engineering), I build and manage freelance teams of vetted specialists. You get my 10+ years of senior-level expertise on every deliverable, with quality production support when needed.
Can I mix and match channels (YouTube + SEO, for example)?
Absolutely. The Head of Content program is designed to be flexible. We can focus on one channel for maximum impact, or spread efforts across 2 channels depending on your goals and budget. During our initial call, we’ll determine the best mix for your business.
What industries do you specialize in?
I work primarily with B2B SaaS, tech-enabled service companies, professional services (law, accounting, consulting), IT companies, and marketing agencies. My sweet spot is companies where content, positioning, and multi-channel presence drive pipeline and demand.
How quickly can we see results?
Strategic work (positioning, channel strategy, roadmaps) delivers immediate value – within 2-4 weeks. Production channels like YouTube and podcasts show traction in 2-3 months as consistency builds audience. SEO typically takes 3-6 months for significant traffic growth. I provide weekly updates so you always see progress.
What's your availability and communication style?
I’m always available via Slack or email for Head of Content and Fractional Content Director clients, typically responding within a few hours during business hours. For Content Lead clients, we schedule check-ins as needed. I keep my client roster small (4-6 active clients) to ensure everyone gets the attention and responsiveness they deserve.
Ready to Get Started?
Let’s schedule a 30-minute call to discuss your goals, challenges, and which engagement model makes the most sense for your business.