Fractional head of marketing for B2B tech companies.
Most growing B2B tech companies don’t need a marketing team yet. They need one senior person who can own the entire function. That’s what I do.
Experience across B2B tech, services, and international brands
You’re doing marketing. But the pieces aren’t connected.
Most B2B companies I speak with are not starting from zero. They already have a website, content, campaigns, sales conversations, events, partners, and ideas in motion. The problem is that those pieces are often working separately.
PROBLEM AREA
Where the system breaks
Market position
The company has a strong offer, but the story is not sharp enough. Different pages, decks, and sales conversations explain the value in different ways.
Go-to-market focus
The team is spread across too many priorities. Campaigns happen, but they are not always tied to a clear commercial thesis.
Demand & pipeline
Marketing creates activity, but not enough qualified sales conversations. Leads are too few, too weak, or too hard to connect to specific initiatives.
Sales enablement
Sales still relies too much on improvisation. The team lacks the proof, case studies, comparison material, and follow-up assets buyers need.
Execution rhythm
Work gets started but not consistently shipped. Freelancers, agencies, and internal teams produce pieces, but no one clearly owns the full marketing system.
This is where I usually come in: not to add another disconnected channel, but to help make the whole marketing system clearer, sharper, and easier to execute.
What I take ownership of
I help B2B companies connect the parts of marketing that usually drift apart: the market story, the campaign priorities, the demand creation work, the sales assets, the execution rhythm, and the feedback loop from the market.
The result is not just more output. It is a clearer marketing system that the business can actually run.
01
Market Position & Narrative
Clarify the story the market, sales, and website should all be telling.
- Positioning framework
- ICP and buyer journey
- Website narrative
- Sales narrative and objection language
- Campaign themes
02
Go-to-Market Priorities
Turn scattered ideas into a focused 90-day marketing roadmap.
- 90-day marketing roadmap
- Campaign priorities
- Launch & initiative planning
- Audience & segment focus
- Channel role definition
03
Demand Creation
Build campaigns and content around a clear commercial thesis.
- SEO & content strategy
- Webinars, events, and partner campaigns
- Digital PR & authority building
- Email and nurture sequences
- Video or podcast strategy where relevant
04
Sales Enablement & Proof
Translate expertise and results into assets sales can actually use.
- Case studies & customer stories
- One-pagers & follow-up assets
- Comparison and objection-handling content
- Proposal & pitch support
- Proof, testimonials, and website trust assets
05
Execution Rhythm
Create the operating cadence that keeps marketing moving consistently.
- Weekly execution rhythm
- Campaign briefs and production workflows
- Freelancer & vendor coordination
- Editorial & content calendars
- Leadership updates and decision checkpoints
06
Measurement & Learning
Define what to measure and how marketing decisions should improve.
- KPI framework
- Campaign performance review
- Sales feedback loop
- Leadership reporting
- Stop / improve / scale recommendations
Why this model works before a full marketing department
Most growing B2B companies do not need a full marketing department yet. They need one senior person close enough to the business to understand the market, align with sales, set the right priorities, and turn scattered marketing activity into a focused system, without waiting months to hire or managing a disconnected group of vendors.
01
HIGHEST FIXED COST COMMITMENT
Full-time Head of Marketing
all-in/mo, depending on seniority
Salary, employer costs, benefits, and recruiting overhead.
The right model when the function is established and the team is ready to scale.
02
PRODUCTION CAPACITY
Marketing Agency
Retainer varies by scope and agency size
Useful for scaled output and specialist production.
But the people doing the work are often one step removed from leadership, sales conversations, and internal decision-making.
03
SENIOR OWNERSHIP
Fractional Head of Marketing
Fixed monthly
Senior ownership, close to the work, without recruiting costs or employer overhead.
Faster to start. Embedded in how the business thinks and sells, not external to it.
5
4
Maximum five clients.
Not a slogan, an operating constraint.
Fractional marketing leadership requires attention, context, and follow-through. I work with five companies at a time so I can stay close to the work, understand the business, and make better decisions.
At USD $5-7k /mo, the model gives you senior marketing ownership at a lower commitment than a full-time senior hire, without the hiring delay, overhead, or long-term risk.
The goal is not to replace every specialist forever.
The goal is to give your business senior ownership before you’re ready to build the full department.
Senior enough to set direction.
Close enough to the work to move it
Fractional marketing leadership only works if both sides are true. You need someone who can think commercially, challenge priorities, and connect marketing to sales, but also someone who understands how the actual work gets planned, produces, reviewed, shipped, and improved.
50+
B2B Companies SUPPORTED
Experience across SaaS, IT services, professional services, agencies, and tech-enabled businesses. Usually where complex expertise needed to become clearer positioning, stronger campaigns, and better sales conversations.
12+
YEARS IN B2B MARKETING
A background that runs from agency leadership and team management to hands-on SEO, campaigns, and consulting. Built entirely inside B2B, not borrowed from other categories.
P&L / Team leadership
COMMERCIAL ACCOUNTABILITY
I’ve worked inside the operational reality of marketing: managing teams, supporting proposals, coordinating execution, staying accountable to outcomes, and driving performance that matters to the business.
From strategy to measurable progress
A good marketing plan only matters if it turns into shipped work, clearer decisions, and visible movement in the business.
2x
organic traffic
in 3 months
On-page recommendations implemented directly
Rankings and engagement improved
More qualified traffic and stronger user engagement
“
Matteo helped us turn SEO and content strategy into measurable progress. His work on Fieldd’s solution pages was spot on, and the recommendations he made for our website and new industry pages were clear, practical, and directly useful.
What stood out was that Matteo did not just give us advice — he also took the initiative to implement on-page optimizations directly on our site, which made a real difference. Within the first three months, our organic traffic doubled, rankings increased significantly, and we started seeing better customer engagement and more keywords ranking each month.
Harrison Lingard
Founder & CEO, Fieldd
“
Matteo does not come in trying to push a specific channel or service. He starts with the business goal and shapes the work around that.
What stands out is that he understands the difference between more leads and better leads. He brings the kind of communication, context, and flexibility you need from a true marketing partner, not just a vendor delivering tasks.
Scott Pressimone
Founder & CEO, Fraction/d
“
Matteo has been a huge help to us and our marketing team. He really gets to understand our business and suggest ideas on areas that we might want to dig deeper into to find new business opportunities and to help us grow. And once we’ve selected an area to target and a new strategyto focus on, he’s really helpful in the execution of that. Once Matteo has taken on a project, he keeps me informed and up to date about what’s happening in there, without me having to be in there doing the day-to-day work myself.
Tim Kelsey
Managing Director, Pronto Marketing
LET’S TALK
If your marketing isn’t working like a system yet, let’s talk.
We’ll talk through where things are getting stuck, what a more connected version of your marketing could look like, and whether fractional support makes sense for your stage.
A 30-minute working conversation to understand your situation and give you an honest read on whether there’s a real fit.
5 clients max. Spots open occasionally.
Engamements start with a project not a retainer.
WHAT WE’LL COVER
01
Where your marketing is currently disconnected
02
What needs to be clarified, built, or stopped
03
Which model fits your stage
04
What the next 90 days could look like
Practical, no-pressure, and specific to your stage.