Drive demand across every channel with a hands-on content director

SEO programs, case studies, YouTube channels, podcast production, and social media for B2B, professional services & tech companies. Multi-channel content executed with creative problem-solving and proven frameworks. Weekly deliverables. Always available.

Companies I've Grown Over the Years

Does this sound familiar?

You know content matters, but something is not working. Maybe it’s one of these:

PROBLEM AREA
What's Happening

📉

Pipeline

You’re creating content but can’t connect it to revenue

Leads from content are low-quality or non-existent

Your sales team doesn’t use any of your content

🎯

Message

Your positioning feels generic and forgettable

Different channels tell different stories

Prospects don’t understand what makes your different

⚡️

Execution

Content production is sporadic, not systematic

Quality drops when your try to scale

You’re constantly missing deadlines

👥

Team

Junior freelancers can’t handle strategy

Agencies are slow and expensive

You can’t afford a full-time senior hire

📺

Channels

You’re unsure if you should be doing video, podcasts, or both

Your competitors are everywhere and you’re invisible

You’re stuck on one channel and can’t expand

How I can help

I help B2B companies build multi-channel content engines.
No junior teams. No handoffs. Just experienced, hands-on execution.

Strategy & Storytelling

I help you clarify your positioning, craft compelling narratives, and create messaging that works across every channel - from your website to your YouTube thumbnails.

What I Deliver

  • Positioning workshops and competitive analysis
  • Messaging frameworks for multi-channel use
  • Brand voice and narrative development
  • Customer story mining and interview strategy
  • Content themes aligned with business goals
  • ICP research and audience segmentation

Why This Matters

Foundation First

Without clear messaging, even great execution falls flat. We get this right before creating anything.

Multi-Channel Consistency

Your message stays consistent whether someone finds you on LinkedIn, YouTube, or your website.

Customer-Driven

Based on real customer insights, not guesswork or assumptions.

YouTube & Video Production

I manage YouTube channels end-to-end, from strategy and creative direction to coordinating freelance editors and thumbnail designers for consistent weekly uploads.

What I Deliver

  • Channel strategy and content planning
  • Video concept development and scripting
  • Creative direction and production management
  • Managing video editors and thumbnail designers
  • Weekly upload schedules and audience growth strategies
  • Performance analysis and optimization
  • Video case study production (sourcing, interviewing, coordinating with production companies)
YouTube Service

Podcast Production

I develop podcast concepts, manage production workflows, and coordinate teams of writers, editors, and sound designers to deliver high-quality episodes consistently.

What I Deliver

  • Show concept development and format design
  • Episode planning and guest coordination
  • Production management and quality oversight
  • Managing editors, writers, and sound designers
  • Distribution strategy and promotion
  • Show notes, transcripts, and repurposing strategy
Podcast Service

SEO & Content Marketing

I build SEO programs that drive qualified organic traffic - from technical audits and keyword research to writing articles myself and building strategic backlinks.

What I Deliver

  • Technical SEO audits and fixes
  • On-page optimization and content audits
  • Keyword research and content calendars
  • SEO-optimized article writing (I write them myself)
  • Strategic link building campaigns
  • Local SEO and Google Business Profile optimization
  • Programmatic SEO strategies
SEO Service

Social Media Management

I build highly engaged audiences through viral content concepts, daily publishing schedules, and leading teams of content creators to maximize organic reach.

What I Deliver

  • Platform strategy (LinkedIn, Twitter, Instagram, TikTok)
  • Viral content concepts and creative direction
  • Daily content production and publishing
  • Managing freelance content creators and editors
  • Audience building and community engagement
  • Content repurposing from long-form to social
  • Performance tracking and optimization

What This Delivers

Consistent Publishing

Daily content that ships on schedule. No gaps, no excuses, just consistent presence.

Organic Reach

Algorithms reward consistency and quality. I know how to make both work together at scale.

Engagement, Not Just Followers

Comments, shares, and DMs that actually turn into business conversations, not vanity metrics.

Case Studies & Customer Stories

I own the entire case study process: sourcing customers, conducting interviews, and coordinating with production teams to create compelling stories for sales and marketing.

What I Deliver

  • Customer sourcing, vetting, and relationship management
  • Interview strategy and execution
  • Written case study development
  • Video case study production (coordinating with production companies)
  • Sales enablement content and one-pagers
  • Website testimonials and proof points
Case Study Service

Digital PR

I help brands earn media coverage, build authority, and generate backlinks through strategic PR campaigns - from reactive expert commentary to data-driven creative campaigns.

What I Deliver

  • Reactive PR and expert commentary opportunities
  • Media relationship building and journalist outreach
  • Data campaigns and original research for PR
  • Creative PR campaigns and newsworthy content
  • Press release writing and distribution
  • Thought leadership article placement
  • Link building through digital PR strategies
Digital PR Service

Founder-Led Marketing & Thought Leadership

I help B2B founders, executives, and experts build personal brands that generate demand. Through strategic content and community building, you become the voice your industry listens to.

What I Deliver

  • Personal brand strategy and positioning
  • LinkedIn content strategy and ghostwriting
  • Thought leadership article development
  • Executive social media presence building
  • Employer branding and recruitment marketing
  • Speaking opportunity development and preparation
  • Community building and audience engagement
  • Content calendar and publishing cadence management
Founder-led Service

Content Team Leadership

I recruit, manage, and coordinate freelance teams of writers, editors, designers, and producers to scale content production while maintaining quality and meeting deadlines.

What I Deliver

  • Recruiting and vetting freelance talent
  • Project management and workflow optimization
  • Quality control and creative direction
  • Managing daily/weekly production deadlines
  • Budget management and cost efficiency
  • Team coordination across multiple projects
Team Leadership Service

Campaigns & Launches

I orchestrate multi-channel campaigns and product launches - coordinating messaging, content production, and distribution across every touchpoint.

What I Deliver

  • Go-to-market strategy and campaign planning
  • Multi-channel content coordination (video, written, social, email)
  • Landing page copywriting and optimization
  • Email sequences and lifecycle campaigns
  • Social media amplification strategies
  • Performance tracking and optimization

What Coordination Looks Like

Single Message, Every Channel

Your launch story told consistently whether someone finds you on LinkedIn, YouTube, email, or your website.

Assets Ready to Ship

Landing pages, email sequences, social posts, and videos produced before launch day - not scrambling last minute.

Team Alignment

Sales, marketing, and product all speaking the same language with the same materials at the same time.

Why work with me

Get senior-level strategy and execution without the agency overhead or junior team risks.

What You Get Me (Content Director) Agency Junior Freelancer Full-Time Hire Strategy Advisor
🛠️ Hands-on execution
✓ Delegated to juniors ✓ ✓ ✗
🎯 10+ years experience
✓ Senior oversight only ✗ Depends on hire ✓
📹 YouTube & video production
✓ Separate team/cost Limited capability Depends on hire ✗
🎙️ Podcast production expertise
✓ Separate team/cost Varies Depends on hire ✗
🔍 SEO & content marketing
✓ ✓ Often specialized Depends on hire ✗
📱 Social media management
✓ ✓ Limited scope ✓ ✗
👥 Manages creative teams
✓ ✓ ✗ Must build team ✗
⚡ Quick turnarounds (weekly)
✓ Varies by workload ✓ ✓ ✗
📖 Case study production
✓ Often outsourced ✗ Depends on hire ✗
💬 Always available (Slack/email)
✓ Business hours only Varies ✓ ✗
🎬 Multi-channel creative direction
✓ ✓ ✗ Depends on hire Strategy only
💰 Budget-efficient execution
✓ ✗ ✓ High fixed cost Hourly rates
🎓 B2B & tech specialization
✓ Generalists Varies Depends on hire Varies
🚀 No onboarding delays
✓ 2-4 weeks ✓ ✗ ✓

I don't just strategize - I execute

B2B Companies helped

50+

I’ve built content engines for tech companies, SaaS startups, professional service companies, and marketing agencies across multiple channels

Years Executing

12

More than a decade managing YouTube channels, podcasts, SEO campaigns, and social media. Not advising, actually doing it

Assets Produced

100s

From video case studies to weekly podcast episodes to SEO articles – I’ve created and shipped content at scale

What Entrepreneurs Say

Matteo has a wide breadth of knowledge. He doesn't come in just trying to pitch a specific product or service. Instead, he focuses on the business goal or objective and develops a service around that objective. An issue that I've had with some marketers in the past is they focus on a single metric, whether that's search rankings or clicks, or maybe number of leads. And of course, I care about the number of leads, but I also care about the quality of the leads. So I need someone that I can work with that really understands the business and so that they can modify as we see fit over time. You really need kind of a deeper level of partnership to make that work and that level of communication is something that I get from Matteo and I always really appreciate.
Scott Pressimone
Founder, GrowthConnect
Matteo has been a huge help to us and our marketing team. He really gets to understand our business and suggest ideas on areas that we might want to dig deeper into to find new business opportunities and to help us grow. And once we've selected an area to target and a new strategyto focus on, he's really helpful in the execution of that. Once Matteo has taken on a project, he keeps me informed and up to date about what's happening in there, without me having to be in there doing the day-to-day work myself.
Tim Kelsey
Managing Director, Pronto Marketing
Matteo's expertise in SEO, content strategy, and conversion rate optimization has been invaluable. His work on Fieldd's solution pages was spot on, and the recommendations he provided for our website and new industry pages were greatly appreciated. He successfully doubled our organic traffic within the first three months, and we've seen significant increases in rankings. Matteo also took the initiative to implement on-page optimizations directly on our site, which has been a huge help. His contributions have truly pushed our results forward, and we're seeing improved customer engagement and more keywords ranking each month.
Harrison Lingard
Founder & CEO, Fieldd

Ready to build a multi-channel content engine?

Let's talk about your positioning, your content mix, and how to create a system that drives demand across every channel your buyers use. From SEO and social to YouTube and podcasts.

Book a strategy call
10+
Years in digital marketing
50+
B2B clients helped
100%
Hands-on execution
Weekly
Deliverables & updates

Think we might work well together?

Let’s talk about what you’re looking to accomplish. Even if we’re not the right fit, I’m happy to share what I’ve learned and point you toward helpful resources.

I know exactly how to get your business more revenue.

To build a successful business in this day and age you can’t rely on old industrial age habits.

If you are in a mature category, where the market is full of similar players and direct competitors, where 99% of people don’t want to be marketed, are skeptical of sales, and have unlimited access to information, being desperate about sales isn’t going to work.

Building a brand around your business is the easiest way for you to earn new revenue.

This is where modern-day marketing execution starts. Lead generation is not going to work if you completely skip over the foundational, strategic customer/market research process.

If you don’t take the time to deeply understand your customers, you’re seriously limiting your upside as a company to be unique and different.

This is how growth-oriented businesses thrive.

A brand will pull the market to you instead of you pushing your product or service to the market.

Modern marketing is the gateway to making this a reality. If you can dial in this marketing engine, you’ll have the power and confidence to change your customer acquisition process for good.

The faster and harder you move on this opportunity, the farther you’ll move ahead of your competitors.

It’s time to take action.

See How I Do It

We are in the golden era of marketing

The importance of marketing has never been greater. But many executives don’t value the function. And many marketing teams simply aren’t delivering.

Operating on old playbooks. Not changing with new landscapes.

The companies that will have adapted will have built a compounding competitive advantage. The laggards will have been passed by or crushed completely.

There is way more competition.
Cost of entry is low.
Service and product differentiation is getting more and more challenging to maintain.
Sales is slowing for many.
Profitability is declining or non-existent.

Marketing is the unlock.

Awareness. Communication. Content. Brand. Messaging. Positioning. Buying experience. 

It all matters. And it needs to be done exceptionally well.